Ask any professional woman what she never has enough of, the most likely response will be “time.”
Juggling demanding careers, endless meetings, hectic schedules, with a family and social life contributes to that all too common feeling of ‘not enough hours in the day’ for today’s professional women.
However, despite being time-poor, they also want to look their best. They understand looking good adds to greater self-esteem – and when you feel good, you can be the best version of yourself at home and at work.
But there is also something else to consider. A study has found that women are paid significantly more money if they are well-groomed in the workplace. Yes, even in 2019 this is the reality in which we live!
Sociologists Jaclyn Wong and Andrew Penner collected data from more than 14,000 employees and found that there is a link between income and effort-based attractiveness. Naturally, only for women, not men.
Combining personal feel-good factors with the reported economic advantages, perhaps it comes as little surprise then that the number of time-poor professional women in the corporate world using an on-demand makeup and hair service has jumped 100 per cent over the past 12 months.
These are the findings from Beyou, an app that allows you to book make-up artists and hair stylists whenever you want, and wherever you are.
Thanks to the burgeoning on-demand trend, beauty services have advanced into an instant, practical and convenient service at your fingertips.
Indeed, the internet and smartphones have completely changed people’s expectations in regard to these services.
In the same way mobile banking has taken over from traditional branches, due to ease, convenience and the ability to access your banking services anywhere, anytime, having an on-demand hair and beauty service is allowing clients to look and feel great, where they want and when they want, without having to worry about time restraints.
On-demand beauty apps connect make-up artists and hairstylists with people needing their services at a time that suits their frenetic schedules.
Booking a make-up artist and/or hair stylist to come to the workplace proves to be a real time-saver.
As such, the on-demand beauty industry is going from strength to strength, according to a study undertaken by Groupon, on-demand apps currently contribute over $40 bn to the beauty industry.
Therefore, in the same way as Uber and Airbnb are perfect examples of what can happen when you make a product or service instantly accessible to all, the glam-on-the-go trend is taking over the beauty industry.
By Charlotte Green and Nawal Alkhedairy
