Think about those you work with the most: your colleagues, your team, maybe even your spouse or sibling. When was the last time you gave them some recognition?
Remember just how big an impact recognition, or lack it, can have on the effectiveness of your business. It should be a key part of any organisation, but so often it gets forgotten in the day-to-day dramas involved in running a small business.
In many businesses the only time anyone will hear feedback is when something is wrong. I think we need to redress the balance!
How about telling your team, your business partner, your supplier, your colleagues when they’ve got it right?
All of us need recognition at some level. If they meet or exceed your expectations, let them know! Never ignore those behaviours you want repeated. Start telling the people who meet or exceed your expectations how good they are and how much you appreciate their efforts.
Recognising others
Recognition can be given verbally and face to face, or it may be in writing. The advantage of written recognition is that it provides the memory itself: the recipient can refer back to it and even share it if they want to.
As almost all written communications nowadays are electronic, a handwritten note is so rare that its novelty value can work particularly well. But consider other means too — even a text can work wonders if that’s the way the person you’re recognising likes to communicate.
Whatever the medium…
1) Be genuine: If you don’t mean it, don’t say it.
2) Be timely: make it as close to the event as you can.
3) Make it specific: refer to exactly what they did.
4) Be personal: use their name.
5) Be clear: explain why it is appreciated.
6) If appropriate, make it public: find a way to let others know.
You may not manage to hit all six of these factors every time, but keep them all in mind and aim for as many as you can. But rule number one is absolutely non-negotiable. You’ve got to be genuine!
The equation is straightforward. More recognition will result in improved motivation levels. A more positive mindset comes next and with that anything’s possible — including more sales!
Leigh Ashton is the co-founder of Sasudi.com, the world’s first online subscription-based platform that is aimed at making sales easy for Small Businesses. If you’re interested in learning more about B2B sales, or need help improving your sales, sign up to Sasudi.com for free. You’ll get free weekly tips and be the first to hear when the platform launches!