Follow our editor Kizzi Nkwocha on Instagram. Once he gets 10,000 followers, he’ll select a follower at random who will nominate a charity to receive a banner ad on the front page of My Entrepreneur Magazine for free. For a whole year.
A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All data indicates that users are moving away from Twitter and Facebook and shifting their time to Instagram.
The reason for this unusually high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences—Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is king).
Instagram is capturing the most sought after audience on the planet – millennials who are 18-24-years-old and earn $50,000 to $74,000. This demographic uses Instagram as their favorite social media platform over those of the same age earning $25,000 – $49,000 annually.
Instagram users aren’t just browsing through the endless content; they’re using it to discover new products and brands. In fact, 47 percent of Instagram users rank the platform in their top 10 channels used for product discovery. Additionally, 45.6 percent of Instagram users are more likely to remember a brand marketing themselves on the social network over television commercials and other traditional media.
If you use Instagram follow My Entrepreneur Magazine editor Kizzi Nkwocha and keep up to date with new projects, special giveaways and promotions. Kizzi is aiming to have 10,000 followers before October 29th 2016.
Once he hits the 10,000 mark, one lucky follower will be chosen at random and asked to nominate a charity that will be given a free front page banner ad on the My Entrepreneur Magazine site for a year.
Follow Kizzi by searching for kizzinkwocha on Instagram
