Book Synopsis: Get More For Your Home
The book is a book in two parts in that it is first and foremost a guide for people wishing to sell their own home, using a new hybrid method of selling which involves a real estate agent and yet no real estate agent commission.
Get More For Your Home also provides a contextual framework for the emerging industry of agent assisted private sales. The book details the fight that occurred over the course of a decade between a small home based business which was exploring new selling strategies and a multi-billion dollar real estate portal. (realestate.com.au)
The back story of the conflict between one independent agency and an entirely entrenched real estate marketing industry gives the reader the context needed to understand the various rules required to list their property. The major property portals had hitherto had been the sole province of the commission based real estate agents.
Get More For Your Home provides information to counteract the long held belief that a real estate agent has magical powers and is at all necessary in the selling process. The book makes the case that using an agent at all is at best a luxury and at worst a very poor business decision.
The book’s central premise is that any person can easily attend to their own property sale and it provides information regarding not only the sales process but also pricing, negotiating a sale and conveyancing.
The book was written by a Licensed current real estate agent who is also the owner of an existing agent assisted private sale (for sale by owner or fsbo) business called PropertyNow.
At the same time as detailing how to go about not only selling your own home and achieving the highest possible price, the book also exposes many of the real estate agent myths and counters many old real estate agent arguments and paradigms.
Author Bio: Andrew Blachut
Andrew Blachut is an entrepreneur, business owner and also a Licensed real estate agent in Queensland Australia. He owns a business called PropertyNow which advocates a different way of selling known as “Agent assisted Private Sales” The company created the industry and also coined the phrase ‘agent assist’ to describe the new way of selling it developed.
His company assists hundreds of clients on a daily basis all across Australia. The company has saved its clients agents’ commissions totalling in excess of thirty million dollars.
Andrew has operated as a licensed real estate agent over several decades and at the same time has been in the unique position of interacting with hundreds of real estate agents as well as thousands of people seeking to sell their own home. The unique perspectives gained from having a foot in both camps enabled Andrew to write the only book of its kind.
The book seeks to not only level the playing field but to do something to address the disinformation campaigns of an industry (real estate) that remained mired in the last century’s way of selling.
How Production of the book has benefited the PropertyNow Business and Brand –
The book was created with a strategy in mind from day one, to be used as a powerful business tool.
It was important as a business for PropertyNow to lay claim to the creation of the industry, since as each year had passed the competition had increased.
It had become apparent that each new competitor was seeking to position itself as being the oldest, biggest, most innovative or even the originator of the industry.
At a time when the internet is fast becoming the dominant media, it was perceived that the old and respected format of a physical (and digital ) book would be the best way to establish the bona fides of the original company.
It was felt that the book would be educational to readers and at the same time operate as a huge Business Card for the PropertyNow brand.
The legitimacy of a book which was available online and also in physical bookstores and even libraries, was a large part of the reason for publishing.
It was also recognized that a book launch still attracts positive press and coverage across a broad spectrum of media and affords a type of marketing that is even superior to the press release style of content marketing.
The business objective of the book was to position and then cement the business as the originator and the leader in the industry. The book was also designed so as to be able to be used as a selling tool for affiliates of the business.
The broader picture was that the book launch would also be used as a springboard to gain further media attention in order to gain new momentum and to reinvigorate business.
The book was part of an ongoing strategy of the company to dominate in a s many forms of media as possible including social media and old fashioned word of mouth .
The book’s coverage would also result in content pieces across the internet, as well as quality and google approved backlinks to the site.
The methodology has proven successful already ( after just 3 months) and has spawned a number of radio interviews and magazine articles as well as mentions inside a large number of newspapers.
Book available at Amazon Australia – www.amazon.com.au – Title – Get More For Your Home