How to Use Twitter for Business Marketing

Social Media marketing has been a trend nowadays. . And let’s face it, the reason it is called social media is because it engages people to communicate, to converse. One can see it everywhere, Twitter is not an exception to this. To follow each other’s accounts and reply to those tweets makes it even more exciting for your business. With its whooping 288 million users and still counting, business traffic is expected. It is an avenue to promote a business, however big or small. People around the world are becoming up to date with how fast a turn out of possible customers Twitter can realize.

Here are 3 ways of making Twitter a valuable marketing tool for businesses:

Interaction and Engaging Prospective Customers

It is a great way of talking to the customers and making a consensus. You must first follow people in your area or other businesses or establishments they follow. There is a great deal of people using this social media today. One of Twitter’s applications that would be helpful is finding people nearest you if you are using a mobile phone to utilize Twitter. It would serve you best to know your follower’s interests and benefit. You can do anything a normal “tweep” or tweet people do; comment, suggest, or create links that they can track. More than a marketing tool, a person will sense if you are just using them for your own leverage. Be sincere and understand the needs of your followers, offer discounts to those who have “re-tweeted” your posts as an example. Keep the interaction alive and never miss a chance of thanking them for their patronage. You can even hold promotions with a #hashtag, the possibilities are just endless!

Be Brief and Concise

Since it is only limited to 140 characters, you need to be creative in promotional tweets. That gives a little mystery. Be prepared to create links to your own website for them to follow. Twitter can only be the icing on the cake. The traditional infomercials on TV campaign “But wait! There’s more!” would best describe that. Once you get them to read your posts, then you are able to get the ball rolling.

The Ripple Effect

If you’ve got a good following, you can actually ask them to re-tweet your posts. When they think you’ve got good things to share, they’d most gladly do it for you. So then now, comes website traffic on your end. As a business owner, you don’t expect direct sales on Twitter, you would want to boast good connections. What better way to do that, than to create an informative tweet that would make it exciting for your followers to keep track of your business.

When people see that a lot of people are re-tweeting your posts, the cycle starts and it becomes viral, so the possibilities are endless. As of today, @YouTube remains to be on top of the Top 10 most followed brands on Twitter with its 48.6 million followers. And that’s A LOT! If you can just get even 1% of that following, then you’re all set to a good start. 😀 So just imagine the wide scope of reach that it does to your company if you can follow the 3-easy-steps in using Twitter to market your business. Be honest, sincere, and keep those tweets coming regularly.

Sharon Jurd