When it comes to searching for a business, where are you most likely to look? In a phone book or would you ask your friends? While many consumers may look to their peers for recommendations of a supplier, the majority of shoppers will use the Internet to search for a business.
Most business owners understand the importance of being found online, and so devise an online marketing strategy that ensures their business is easily searchable. If you are looking for advice on the elements to consider for optimising online search, take a look at my articles on how to grow your business locally and how to boost international sales.
Now it’s all well and good creating a strategy to give you direction and meet your business objectives but in reality how does this really compare? We recently spoke to Nayan Chande, Director of Tamara Lounge, a bar & restaurant in West London about his Localised Marketing Strategy.
With a clear business objective of attracting local clientele to his restaurant, Nayan had to consider the mind-set of his customers and the online resources that would influence their decision.
Since the doors of Tamara Lounge opened to the public as a restaurant, it was understood by all management the importance customer service plays to the success of the business and how online directories can hugely impact bookings – and increase the ranking of Tamara Lounge in search engines such as Google. Which in turn affects the visibility of the business and the number of diners.
The Internet and the various digital platforms available for social sharing, have made it easier than ever for businesses to raise awareness of their offerings and consumers to share their experiences.
In the below video, Nayan shares how the use of online directories such as Yelp have helped his business to reach local customers.
