Author Profile: Catriona Pollard
Catriona Pollard has first-hand experience in moving from unknown to expert. She started her business with nothing (not even a computer) in her sunroom. She had to figure out how she could become a well-recognised expert in PR to drive sales for her fledgling business.
Her transformation to an international speaker, popular media commentator and leader of a highly successful agency has been captured in her book, From Unknown To Expert, www.unknowntoexpert.com.
Recognised as an industry influencer, Catriona is an international speaker and trainer, author and popular media commentator. She has over 20 years’ experience in developing public relations and social media strategies that engage both consumers and businesses.
Catriona is the founder and director of CP Communications—one of Australia’s most respected and innovative PR and social media agencies. She works with world-leading brands as well as up-and-coming organisations, and is regularly featured across the media landscape
She is passionate about social media, public relations, business and bringing them all together to create real, financial success for entrepreneurs and organisations.
Catriona’s step-by-step Unknown To Expert 5 Star System has been used by thousands of people to become highly paid and sought after experts and thought leaders.
Follow Catriona:
Website: www.uknowntoexpert.com
Twitter: @catrionapollard
Facebook: www.facebook.com/catrionapollard
Blogs: www.catrionapollard.com | www.unknowntoexpert.com/blog
Book Synopsis
Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were.
From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader.
Use the proven Unknown To Expert 5 Star System to:
- Increase sales
- Get more paid speaking opportunities
- Win more referrals
- Gain more credibility and exposure
- Enable amazing new opportunities that you never even dreamed of.
From Unknown To Expert will give you the confidence and skills to get the media coverage and community you deserve.
In this vast and competitive media landscape, anyone who wants to be recognised in their field must take ownership of their expertise. From Unknown To Expert captures 20 years of PR and social media know-how into a practical guide to help people gain more exposure, increase sales and enable new career opportunities.
In From Unknown To Expert, Catriona Pollard shares her personal story and the challenges she has faced moving from unknown to expert. From this place of authenticity, she encourages people to take action and have the confidence and skills to be the recognised expert they ought to be. Catriona generously reveals the inside knowledge, tools and tactics acquired over 20 years of helping other people get into the spotlight.
This book is perfect for anyone wanting to move from unknown to expert including: entrepreneurs, business owners, managers, CEOs, topic experts, coaches, consultants and anyone wanting to achieve the role of a recognised expert and thought leader in their field.
Get more information on From Unknown To Expert at www.unknowntoexpert.com
