Amber Daines has spent almost 20 years of her career devoted to all things communications including print and TV journalism, PR and marketing working in Australia, Asia and Europe.
Launching Bespoke Communications in 2007, Amber combined all her expertise to form a boutique agency servicing the corporate, small business, creative and charitable sectors. These days the business is focused media training, public speaking, corporate communications strategy and professional writing services.
She been a nominee in the 2013 and 2014 Telstra Business Women’s Awards.
Amber is passionate about the power of communications to change your business and your profile. With two children under five years old, Amber also thrives on the financial and mental flexibility that being self-employed allows.
The book – available for sale online as a print and ePub file – provided a perfect platform to showcase Amber’s deep insider knowledge from two decades in the journalism and PR world, targeting at small business owners who simply were unable to afford the top shelf services of an agency like Bespoke Communications. Amber designed the book to be practical and include case studies of real life businesses, who in turn promoted themselves and the book when it was released.
As well as income from the book sales, Amber was able to generate a raft of mainstream local and international media interviews in, for example, the Sydney Morning Herald, StartUp Smart, 2UE radio, Sky Business, and Canadian public radio, the that kept her brand and name front of mind while she was on maternity leave with her second child in mid 2013. The book was a marketing tool and a passion project rolled into one. As a result, in late 2013 and 2014 Amber’s PR and media training business was able to double its sales revenue and expand its blue chip client base.
In 2015, she is penning her second non-fiction book with is all about the power of public speaking for modern business leaders, with real life examples, professional speaking tips and promotional ideas.
What public relations and social media actions do you need to take today to make your business or start-up venture even more visible? Are you a small business owner, not-for-profit founder or CEO with a newsworthy story or ten to share with the media? Have you done PR before and had mixed results? Then this is the book for you.
With a host of jargon-free insider tips, techniques and tools from leading journalists, PR experts and entrepreneurs Well Spun: Big PR and Social Media Ideas for Small Business takes the huff and puff out of PR.
In this book you will learn:
What is news really about
What journalists want from you
What’s the difference between journalism, PR and advertising
Social media must-knows for small business
Why the traditional media still matters
How to pitch your story and the essential PR tools
Mastering meaningful media relationships
Tips for nailing media interviews
The pros and cons of DIY PR versus hiring freelancers or agencies
Taking stock of your PR profile means you can land exceptional media coverage more often, with less misses, and ultimately grow your brand.
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Amber Daines has spent almost 20 years of her career devoted to all things communications including print and TV journalism, PR and marketing working in Australia, Asia and Europe.
